CULT.FIT

Powering gym sign-ups for Cult.fit with performance marketing

CHALLENGE: GETTING MORE PEOPLE TO SIGN UP TO THE GYM

With its five dynamic workout formats, best-in-class tech, and an immersive fitness experience, Cult.Fit had a strong USP. But in a crowded fitness market, awareness alone wasn’t enough—the real challenge was converting interest into sign-ups.

Le Soleil took on the task of designing a high-impact performance marketing campaign that didn’t just reach people—it motivated them to take action.

APPROACH: A STRATEGY THAT BLENDED INSIGHTS WITH IMPACT

We crafted a campaign designed to inform, engage, and convert, using:

✅ Informative Content: Highlighting Cult.Fit’s unique workouts, expert trainers, and tech-driven fitness approach through crisp, high-energy visuals.
✅ Viral & Engaging Creatives: Leveraging relatable fitness moments, trending challenges, and transformation stories to make workouts feel accessible and exciting.
✅ Targeted Social Media Advertising: Using audience insights, we ran precision-targeted ads to reach potential gym-goers—from beginners looking for guidance to fitness enthusiasts seeking a fresh challenge.

INCREASE IN REACH IN 30 DAYS