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Rajdhani Thali's  DEEPOTSAV PERFORMANCE MARKETING CAMPAIGN

Driving measurable impact through performance marketing for the festive season.

EXECUTION

  • Platform: Meta (Facebook + Instagram)

  • Duration: 22 days

  • Budget: ₹ 10,887.27

  • Objective: Lead Generation + Conversions

Visuals highlighted Diwali warmth, pure-veg tradition, and bulk-order convenience, all crafted to drive intent and immediate action.

TESTIMONIALS

STRAIGHT FROM THE FEED

TESTIMONIALS

STRAIGHT FROM THE FEED

RESULTS

  • Over a span of just 22 days, Le Soleil’s Diwali campaign for Rajdhani delivered powerful results. With an ad spend of only ₹10,887.27, the campaign reached over 381.6K people and generated 536.6K+ video views. It drove more than 4,500 link clicks, converting directly into ₹16 lakhs in revenue.

  • That’s an ROI of 14,600%, achieved through sharp targeting, compelling creative storytelling, and data-led optimisation, all within a single festive cycle.

TESTIMONIALS

STRAIGHT FROM THE FEED

14600%

536,600+

VIEWS IN
22 DAYS

ROI WITHIN A SINGLE FESTIVE CYCLE

TESTIMONIALS

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ALL PROJECTS

OBJECTIVE

Rajdhani, known for its authentic pure-vegetarian Rajasthani and Gujarati cuisine, wanted to leverage the festive season to increase meal-box sales and bulk orders during Diwali.

While previous campaigns focused on brand awareness, this time Le Soleil chose to pivot towards performance marketing to directly measure leads, clicks, and conversions.

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STRATEGY

Le Soleil designed a lead-generation funnel instead of traditional awareness ads.
Key decisions included:

  • City-wise audience targeting based on high-density festive catering demand.

  • Central WhatsApp CTA, ensuring all enquiries and orders were routed to one number for smooth fulfilment.

  • Minimal yet optimised media spend to test ad formats and performance outcomes.

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