MYXR

A homegrown mixer brand

CHALLENGE: DESIGNING A BRAND THAT FEELS LIKE A PARTY

MYXR wasn’t just another beverage mixer—it was a celebration in a can. As a homegrown label, it needed packaging that reflected its Indian roots while staying fresh, fun, and effortlessly cool. Beyond the packaging, the brand needed visuals that captured its essence—good times, great vibes, and the spirit of young, carefree moments.

Le Soleil took on the challenge of translating MYXR’s energy into design, production, & styling that resonated with its core audience of

21 to 36-year-olds.

APPROACH: A BLEND OF HERITAGE & ENERGY

From bottle to billboard, we ensured every creative element of MYXR told a story:

Packaging That Pops: We infused Indian-inspired design elements, including intricate mandalas, to highlight its homegrown authenticity. The color palette mirrored the vibrancy of the mixers, making the packaging feel as lively as the drinks themselves.
Styled for Celebration: Every shoot was designed to reflect the feeling of shared joy and celebration. We curated:
- A beach-themed shoot to capture the easygoing, sun-soaked vibe of sipping mixers by the waves.
- A Valentine’s-themed shoot, setting the mood for intimate yet playful moments.
- Stop-motion videos that brought MYXR’s fun personality to life in an engaging, high-energy format.

IMPACT: A BRAND THAT FEELS LIKE AN EXPERIENCE

✅ A visually striking packaging design that makes MYXR stand out on shelves and online.
✅ A collection of high-energy, aspirational images and videos that speak directly to young, social drinkers.
✅ A strong brand positioning that embodies fun, celebration, and good times—all in a bottle.

At Le Soleil, we don’t just design—we create experiences. With MYXR, we blended heritage with high-energy aesthetics, ensuring the brand feels as vibrant as the moments it’s made for.