Rajdhani reopens in goregaon

A campaign that served more than just Thalis

PROBLEM

When Rajdhani Thali approached us to launch their Aamlicious Festival, they didn’t just want another campaign—they wanted a social media movement. Their goal was to make their mango-special menu a must-try experience while driving awareness and engagement across their digital platforms.

At Le Soleil, we saw this as more than a campaign. It was an opportunity to tell a story—a story of flavors, tradition, and the joy of mango season. But how do you translate this into a buzzing online phenomenon?

SOLUTION: DEEP DIVE INTO RAJDHANI'S DNA

Our approach started with an extensive study of Rajdhani Thali’s brand identity, audience preferences, and market positioning. We mapped out:

Highly Researched Keywords: To connect with mango lovers, foodies, and festival-goers.
Target Audience Segments: From families seeking weekend outings to millennials who love exploring new culinary trends.
Tailored Content: Showcasing the vibrant, mouthwatering essence of the Aamlicious Festival through every post, story, and ad.

IMPLEMENTATION: A COLLABORATIVE EFFORT FOR MAXIMUM IMPACT

At Le Soleil, teamwork is at the heart of everything we do. For this campaign, our team brainstormed, collaborated, and executed a multi-phase plan:

Pre-Campaign Research: We identified audience behaviors, trends, and peak engagement times to optimize every piece of content.
Creative Development: Our content creators and designers crafted visually stunning posts, engaging reels, and interactive stories—everything from behind-the-scenes shots to mouthwatering mango dishes.
Strategic Ad Placement: Our performance marketing experts launched highly targeted ad campaigns that captured attention and conversions.
Real-Time Engagement: Our team monitored responses, engaged with followers, and adapted strategies on the go to maximize impact.