ROLL JI & CO

Rolling out a bold digital social media presence for Rollji

CHALLENGE: STANDING OUT IN A SATURATED MARKET

Rollji, a cloud kitchen specializing in fusion-style Indian rolls, sides, and beverages, had a clear vision—serve up bold flavors with a playful twist. But in a competitive food delivery market, they needed more than just great food; they needed an equally bold digital presence. Their goal was to drive awareness, engage their audience, and make Rollji the go-to name for fusion rolls.
Enter Le Soleil.

SOLUTION: A FUN, FLAVOURFUL, & ENGAGING APPROACH

To match Rollji’s vibrant personality, we crafted a social media strategy that was as dynamic as their menu:

Moment Marketing: We jumped on trending conversations, memes, and cultural moments to keep Rollji relevant and relatable.

Engagement-Driven Content: From quirky polls to interactive stories and snackable reels, we made sure their audience wasn’t just watching—but engaging.

Targeted Social Media Advertising: Using precise

audience insights, we amplified Rollji’s reach through hyper-targeted ads, ensuring food lovers in key locations knew exactly where to order their next fusion fix.

60%

INCREASE IN SOCIAL MEDIA ENGAGEMENT

35%

UPLIFT IN IN-ONLINE ORDERS

25%

GROWTH IN FOLLOWERS