Digital LAUNCH for Shaka

Digital launch campaign for Shaka – Stylish, Minimal, and Thoughtfully Designed Leather Bags

CHALLENGE: LAUNCHING WITH IMPACT IN A COMPETITVE MARKET

Shaka entered the market with a strong USP—sleek, minimal leather bags with smart interior compartments designed for effortless organization. But in a space flooded with premium bag brands, the challenge was to carve out a distinct identity and generate hype before launch.

Le Soleil stepped in to create a digital-first launch campaign that wasn’t just about unveiling a product—it was about building desire and solving a real problem.

APPROACH: TESTING, ENGAGING & CREATING DEMAND

✅ Teaser Campaign with Micro-Influencers: Before revealing the bags, we sparked conversations around the common struggles of unorganized bags. Micro-influencers shared relatable anecdotes about their everyday bag woes, setting the stage for Shaka as the perfect solution.

✅ Social Media Countdown to Launch: We built anticipation with a countdown campaign, sneak peeks, and behind-the-scenes content that kept audiences intrigued and waiting for the big reveal.

✅ Strategic Influencer & Celebrity Collaborations: Post-launch, we amplified Shaka’s reach by partnering with actors and influencers like Mrunal Thakur, Ridhi Dogra, Sukhmani Gambhir, and Kishwer Merchant. Their content not only showcased the bag but highlighted its functionality in their daily lives, making the product aspirational yet relatable.