SHEETOTSAV

Digital Strategy for Rasotsav’s Sheetotsav Festival

CHALLENGE: MAKING SHEETOTSAV A DIGITAL & ON GROUND SUCCESS

Sheetotsav, Rasotsav’s seasonal winter food festival, celebrated heritage recipes and seasonal ingredients through a thoughtfully curated menu. The goal was to build anticipation, drive footfalls, and immerse audiences in the cultural essence of winter flavors.

Le Soleil’s task was to bring Sheetotsav to life digitally, making it more than just a menu—an experience worth sharing.

APPROACH: A SENSORY LED DIGITAL APPROACH

✅ A Production Shoot That Told a Story: We curated a visual campaign that brought the winter feast to life—from fresh seasonal produce to steaming, comforting delicacies. We invited Rasotsav’s chefs and staff to be a part of it, showcasing the hands that craft these nostalgic flavors.

✅ The Customers Became the Story: Through candid moments, testimonials, and real-time captures, we highlighted the joy of experiencing Sheetotsav—showcasing customers relishing the dishes, sharing their favorite flavors, and celebrating winter’s culinary charm.

✅ Seasonal Storytelling on Social Media: Each post was carefully crafted to evoke warmth and nostalgia, emphasizing the tradition behind winter-special ingredients like gond, jaggery, and makhana.

✅ Interactive & Engagement-Driven Content: We sparked conversations through polls, quizzes, and ‘Guess the Dish’ challenges, making followers a part of the Sheetotsav experience before they even visited.

✅ Targeted Digital Promotions: We ran highly optimized ad campaigns, ensuring that food lovers, winter food enthusiasts, and cultural diners discovered and engaged with Sheetotsav.

IMPACT: A CELEBRATION BEYOND THE TABLE

🔥 Brought the festival to life visually, making Sheetotsav a talked-about experience

🔥 Stronger brand affinity, with customers and staff feeling deeply connected to Rasotsav

🔥 High engagement on social media, amplifying festival buzz and creating a strong recall

🔥 Increased footfalls, proving that digital storytelling can drive real-world impact

Conclusion: Turning Tradition into a Digital Experience

At Le Soleil, we believe food festivals aren’t just about menus—they’re a story waiting to be told. Through immersive visuals, audience participation, and strategic marketing, Sheetotsav became a seasonal delight that lived beyond the plate.